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slamgirl [31]
3 years ago
14

Home Smart Inc. is a chain of supermarkets that sells its products at higher prices than its competitors. Yet, the supermarket c

hain has a large customer base due to its wide product portfolio and superior customer service. Which of the following generic business strategies has Home Smart adopted in this scenario? a. market penetration b. cost-leadership c. differentiation product d. diversification
Business
1 answer:
VikaD [51]3 years ago
8 0

Answer:

The answer is: C) Product differentiation

Explanation:

Marketing strategy that distinguishes the company´s products or services from the competition. Highlights the benefits of the company´s offerings while distinguishing them from the competition.

Home Smart offers higher quality customer service and a broader portfolio of products, even though they are more expensive.

A product differentiation strategy usually focuses on:

  • price: either by selling at the lowest possible price or selling at a high for exclusivity or luxury
  • performance and reliability: offer the best possible product and/or the most reliable product
  • location and service: focuses on community ties (being local companies) and offer high quality service

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The measure of systematic risk is called <u>beta</u>.

The answer is option c.

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Systematic risk is a part of the total risk this is caused by factors beyond the control of a specific company or individual. Systematic risk is caused by elements that are outside to the organization. All investments or securities are situations to systematic hazard and, therefore, it's far a non-diversifiable chance.

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vekshin1
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