Answer:
brand
Explanation:
The American Marketing Association defines a brand as "a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors."
According to Kotler a brand is a name a sign or combination of these to distinguish one product from the others. People often associate and develop relationships with the brand so that they can trust rely and depend on for future purchase.
According to Kotler's definition a brand must be distinguished from the other products and then it must have a desirable place in the minds of the consumers. That is the brand is as good as the customers think.
Answer: c. Contribution margin ratio = 1 − Variable cost ratio
Explanation:
The Contribution margin ratio is defined as the difference between the sales price of a good and it's variable costs. It is expressed as a percentage.
The formula is,
Contribution Margin Ratio = Sales - Variable Costs / Sales
Breaking the formula down further we have,
Contribution Margin Ratio = Sales/ Sales - Variable Costs / Sales
Contribution Margin Ratio = 1 - Variable Costs / Sales
Variable Cost/Sales is the Variable Cost Ratio.
So Option C is correct.
