I believe it is D. to reflect
Answer:
It is important to fit your persuasive appeal to your audience's interest because they will not bother to listen to you or consider your idea if it does not relate to them. In the context of the similarity heuristics, the appeal should be something relatable and 'similar' in terms of their interests.
Answer:
A: The fairs had detailed, specific rules about what merchants could sell and how they could sell it.
Explanation:
I just took the test
I'm not sure of this one so I don't want to give you a wrong answer, but I'll cut it down to the last two options which I think are right. D and E. Take it from there.
