Question

The two-step flow supports the notion that consumption styles are primarily influenced by a "trickle-down" or "trickle-up" effect from mass media. Group of answer choices

Answer 1

Answer: False

Explanation:

The two-step communication is used in situations to explain that messages should be directed by the mass communicators to opinion leaders. Once this is done, the opinion leaders will then deliver such messages to other people.

The the notion that consumption styles are primarily influenced by a "trickle-down" or "trickle-up" effect from mass media is wrong.