Question

When julie, the marketing executive for hope springs, determined that market segments existed with sufficient disposable income to pay a premium for bottled water, she determined this by examining ________ factors?

Answer 1

The answer to the blank space is demographic.

Since Julie is determining that a market segment exists that have enough money to buy a premium bottled water, she is examining social economic statuses in a society, thus allowing her to identify the right segment for the bottled water. Now that she has identified it, she can choose to develop a value proposition that would attract the consumers.