Question

Swan Song is a spa that caters to the needs of a small percentage of highly health-conscious consumers. It offers state-of-the-art treatments in a luxurious setting. Since there are very few spas that offer the same unique services, customers are willing to pay a premium price for its products and services. In this scenario, Swan Song is following a ___.

Answer 1

Answer:

The correct answer is: focused differentiation strategy.

Explanation:

The focused differentiation strategy refers to position 5 of the strategic clock. In this strategic position, companies offer products / services with a high added value perceived by customers in exchange for high acquisition prices.

Companies that offer Premium products / services as well as companies dedicated to the luxury sector have the strategy of focused differentiation as the axis of the company's operation.

Companies such as Ferrari, Rolex, Hermes, Cartier, Mont Blanc, Mercedes are examples among others.

Answer 2

Answer:

C. Focused differentiation Strategy

Explanation:

Focused differentiation strategy involves targetting a small group of customers or consumers with a differentiated product. It involves offering unique product or service characteristics in order to meet the needs of a specific small target market. In this case, the small target market of swan song is the highly health conscious customers. They offer state of the art treatment which is their unique characteristics to that narrow market. This strategy helps create customer's loyalty, limited competition, customer awareness and so on.