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Alex Ar [27]
3 years ago
14

Swan Song is a spa that caters to the needs of a small percentage of highly health-conscious consumers. It offers state-of-the-a

rt treatments in a luxurious setting. Since there are very few spas that offer the same unique services, customers are willing to pay a premium price for its products and services. In this scenario, Swan Song is following a ___.
Business
2 answers:
Andreyy893 years ago
6 0

Answer:

The correct answer is: focused differentiation strategy.

Explanation:

The focused differentiation strategy refers to position 5 of the strategic clock. In this strategic position, companies offer products / services with a high added value perceived by customers in exchange for high acquisition prices.

Companies that offer Premium products / services as well as companies dedicated to the luxury sector have the strategy of focused differentiation as the axis of the company's operation.

Companies such as Ferrari, Rolex, Hermes, Cartier, Mont Blanc, Mercedes are examples among others.

vagabundo [1.1K]3 years ago
6 0

Answer:

C. Focused differentiation Strategy

Explanation:

Focused differentiation strategy involves targetting a small group of customers or consumers with a differentiated product. It involves offering unique product or service characteristics in order to meet the needs of a specific small target market. In this case, the small target market of swan song is the highly health conscious customers. They offer state of the art treatment which is their unique characteristics to that narrow market. This strategy helps create customer's loyalty, limited competition, customer awareness and so on.

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Answer:

c

Explanation:

Marginal revenue product (MRP) is the change in total revenue when one more unit of a resource is employed.

For example :

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1                             100

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7 0
3 years ago
At the high and low levels of activity during the month, direct labor hours are 90,000 and 40,000, respectively. The related cos
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Answer:

The fixed cost at any level of activity is $48,000 while the variable cost per unit at any level of activity is $1.30

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The total cost is a function of the fixed and variable cost. Whilst the fixed cost does not change at a certain range of activities level, the variable cost changes as the level of activities(units produced or sold).

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