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Alex Ar [27]
3 years ago
14

Swan Song is a spa that caters to the needs of a small percentage of highly health-conscious consumers. It offers state-of-the-a

rt treatments in a luxurious setting. Since there are very few spas that offer the same unique services, customers are willing to pay a premium price for its products and services. In this scenario, Swan Song is following a ___.
Business
2 answers:
Andreyy893 years ago
6 0

Answer:

The correct answer is: focused differentiation strategy.

Explanation:

The focused differentiation strategy refers to position 5 of the strategic clock. In this strategic position, companies offer products / services with a high added value perceived by customers in exchange for high acquisition prices.

Companies that offer Premium products / services as well as companies dedicated to the luxury sector have the strategy of focused differentiation as the axis of the company's operation.

Companies such as Ferrari, Rolex, Hermes, Cartier, Mont Blanc, Mercedes are examples among others.

vagabundo [1.1K]3 years ago
6 0

Answer:

C. Focused differentiation Strategy

Explanation:

Focused differentiation strategy involves targetting a small group of customers or consumers with a differentiated product. It involves offering unique product or service characteristics in order to meet the needs of a specific small target market. In this case, the small target market of swan song is the highly health conscious customers. They offer state of the art treatment which is their unique characteristics to that narrow market. This strategy helps create customer's loyalty, limited competition, customer awareness and so on.

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Answer:

c. The contribution margin per gallon of throughput for each product

Explanation:

contribution margin per gallon = Revenue per gallon - variable cost per gallon.

Contribution margin would enable the company to know the amount each product earns in excess after variable cost has been subtracted from revenue.

the product with the highest contribution margin should be considered.

8 0
3 years ago
Which of the following is a likely reason that a company would move its facility from one location to another?
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2) A small grocery store sells fresh produce that it obtains daily from a local farmer. During the strawberry season, demand for
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Answer:

$1.05

Explanation:

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standard deviation is 6 quartz per day

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Optimal order = 40 + 6

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8 0
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The journal entry to record the use of utilities in a factory could include which two of the following: (You may select more tha
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Answer:

The correct options are:

A. Debit to Factory Overhead

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However, the corresponding credit would be in the factory utilities payable as an obligation awaiting payment to be made to  the supplier of  the service being enjoyed by the factory in order to run on daily basis

6 0
3 years ago
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Selling a product abroad for less than the cost of production is referred to as
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