Question

Service providers must offer cues to help their customers experience and perceive their service more positively and reinforce the benefit or value of what will be offered to overcome the ________ nature of their offering.
Multiple Choice
A. inseparable
B. heterogeneous
C. perishable
D. intangible
E. unexaminable

Answer 1

Answer: D

Explanation:

As the name implies, the most basic difference between a product and a service is that services are intangible, meaning they cannot be touched, tasted, or seen like a pure product can.