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Ganezh [65]
4 years ago
7

Jesse would never have thought that his own trademarked children's toys would be flooding a parallel market and competing agains

t him. Now he needs to contact his attorney to see what remedy he has in order to mitigate his damages. What kind of marketing channel conflict is Jesse experiencing?
Business
1 answer:
VLD [36.1K]4 years ago
7 0

Answer:

​Gray market conflict

Explanation:

What is the ​Gray market conflict?

Gray markets allow firms to segment their customer base more profitably than they could if they used only a narrow base of distributors or grappled with the channel conflict, customer confusion and brand dilution that comes from selling through a multichannel network of authorized dealers.

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