In Schramm's model of mass communication, messages from the
media organization to the mass audience are characterized as many and identical.
To add, Schramm's Model of Communication was
postulated by Wilbur Schramm in 1954, where he suggested that communication is
a two way process where both sender and receiver take turns to send and receive
a message.
It is a small area with a liable water supply in the vast desert
