Look-alike Tasteeos sell for less price than the market-leading Cheerios brand. Cereal manufacturer has employed a cloner marketing strategy.
Cloner marketing strategy refers to creating a product by copying features of an already existing brand product. A manufacturer might copy the same features of distribution, production, labeling, ingredients, advertisement, and looks but the quality will differ from the leading brand.
Cloner is a parasitic marketing strategy that thrives on the investment of the major brand that another firm is copying to sell its products. To escape the copyright issue, these cloner firms make sure the name of the product is slightly different from that of the major brand.
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Answer:
The book gives a clear knowledge of marketing at both the strategic and conceptual level as well as the ____.
tactical, hands-on level
Explanation:
At the highest level of marketing management is the strategic level, which is more conceptual. Down the scale is the tactical marketing plan, which specifies the marketing tools and techniques which a company will use to meet its marketing goals. At this level, the tactical tools in use include advertising, sales promotions, and other activities that directly implement the strategic marketing plan. The tactical level reduces the business strategic goals to marketing objectives.
I’m confused about the question
Answer:
The answer is: John Akers would have probably fired the player and made the video public.
Explanation:
Akers firmly believed that ethics were fundamental to economic competitiveness. He argued that without ethical behavior, individuals, corporations and society as a whole couldn´t be economically competitive.
So in this case, he would have simply terminated the players contract without regarding any of the potential downsides for the team.
Answer:
The correct option here is A) instructors spend more time on instruction than they spend on supplemental responsibilities.
Explanation:
Instructors usually spend more time on the on job duties, they are not developing any professional relationship with its students, they are not here to improve or teach the basic skill to their students , they don't work on improving the students psychology , so it won't be wrong to say that they don't spend much time on supplemental responsibilities.
