Question

A mask company set up a hospitality tent outside the Olympics arena. Its goal was to eoncourage patrons to view it as an Olympics sponsor even though it had not paid sponsorship fees. This is an example of _____.

Answer 1

Answer: Ambush Marketing

Explanation:

The mask company is engaged in Ambush marketing in the Olympics event.

Ambush marketing is a marketing technique that businesses use to give the public an impression that they are sponsoring an event when they aren't.