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uranmaximum [27]
3 years ago
8

Janice developed a media plan for a client that recommended 10 commercials in a television program that delivered 4 million targ

et impressions per episode and three full-page ads in a magazine that delivers 3 million target impressions per issue. Assuming that only one ad appeared in a given episode of a program or an issue of the magazine, calculate the gross impressions for this plan.
Business
1 answer:
Kisachek [45]3 years ago
5 0

Answer:

49 million impressions

Explanation:

In media gross impressions are defined as the total number of people that represented in a media schedule. When a media campaign is launched unique impressions are counted to make up gross impression.

For example on digital marketing a visit from a customer is counted as one impression by cookies. Once a new user logs in a new impression is created.

In this instance for the television program total number of impressions for one advert can be calculated as

Impression = Average persons * Number of spots (commercials)

Impression= 4 million persons * 10

Impression = 40 million

For the magazine it aims to target 3 million people with 3 full page adverts

Impression = 3million * 3

Impression = 9 million

Therefore total impression of the campaign

Gross impression= 40 million + 9 million

Gross impression= 49 million

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What is (are) the main problems in using a balance sheet to provide an accurate assessment of the value of a company's equity?
frez [133]

Answer:

A) Valuable assets such as the company's reputation, the quality of its work force, and the strength of its management are not captured on the balance sheet.

Explanation:

As we know that the balance sheet records the assets, liabilities and the equity of the company. Now the main problem with the balance sheet is that the valuable assets such as reputation of the company, work force quality, management strength would not captured here as it only records the monetary transactions.

Therefore the correct option is a.

3 0
2 years ago
John Smith, a U.S. based businessman paid the equivalent of $20 to an official of the country of Murundi to expedite the overnig
AleksandrR [38]

Answer:

Grease payment

Explanation:

A grease payment is a payment made to a government official with the goal of expediting a transaction, process or request. It can be obtained through extortion from the government official, by voluntary contribution from the non-goverment official, or by mutual agreement, either explicit, or implicit.

In practice, it is essentially the same as a bribe, and the term could be considered a colloquial euphemism.

3 0
2 years ago
In the first wave of electronic commerce, radio-frequency devices and smart cards were combined with biometric technologies. In
defon

Answer:

b) In the first wave, Internet technologies were integrated into B2B transactions and internal  business processes by using bar codes and scanners to track parts, assemblies, inventories,  and production status. These tracking technologies were not well integrated,  sending transaction information to each other using a patchwork of communication methods,  including fax, e-mail, and EDI.

c) The Internet technologies used in the first wave of electronic commerce were slow and inexpensive. Most consumers used dial-up modems to get connected to the Internet.

Explanation:

The first wave of electronic commerce was mainly a U.S. phenomenon with the web  pages in English, on commerce sites, with the e-mail as a tool for relatively unstructured  communication. Investors were excited  about electronic commerce, creating new enterprises, no matter the investment or the weak baseline ideas were, to have an easy access to start-up and exploit electronic commerce opportunities.

The second wave is characterized by its international scope, with sellers doing business in many countries and in many  languages though translation and currency conversion are two impediments to the efficient conduct of global business. The  fast increase from 12% in 2004 to 60% in 2009, in broadband connections in homes, and is a key element in the B2C component to make Internet more efficient.

In the second wave, Radio Frequency Identification (RFID)  devices and smart cards are being combined with biometric technologies, such as fingerprint  readers and retina scanners, to control more items and people in a wider variety of situations.

These technologies are increasingly integrated with each other and with communication systems that allow companies to communicate with each other and share transaction, inventory  level, and customer demand information effectively.

4 0
3 years ago
True or false: it’s always immediately obvious when boundaries are crossed in a relationship.
Anastasy [175]

Answer:

True?

Explanation:

I hope this was right!

5 0
3 years ago
Read 2 more answers
Depreciation Methods On January 2, 2018, Skyler, Inc. purchased a laser cutting machine to be used in the fabrication of a part
crimeas [40]

Answer:

Instructions are listed below.

Explanation:

Giving the following information:

The machine cost $120,000, and its estimated useful life was four years or 920,000 cuttings, after which it could sell for $5,000.

Each method has a different formula. In the straight-line depreciation, each year's depreciation expense is the same. On the other hand, double-declining balance depreciation expense declines with the years. While the units of production method, depreciation expense varies according to use.

A) Straight-line:

Annual depreciation= (original cost - salvage value)/estimated life (years)

Annual depreciation= (120,000 - 5,000)/4= $28,750 per year

B) Double declining balance:

Annual depreciation= 2*[(book value)/estimated life (years)]

Year 1= 2*(115,000/4)= 57,500

Year 2= 2*[(115,000 - 57,500)/4]= 28,750

Year 3= 2*[(57,500 - 28,750)/4]= 14,375

Year 4= 2*[(28,750 - 14,375)/4]= 7,187.5

C) Units of production:

Annual depreciation= [(original cost - salvage value)/useful life of production in units]*units produced

Year 1= [(115,000)/920,000]*200,000= $25,000

Year 2= (0.125)*350,000= 43,750

Year 3= 0.125*260,000= $32,500

Year 4= 0.125*110,000= $13,750

6 0
2 years ago
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