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uranmaximum [27]
3 years ago
8

Janice developed a media plan for a client that recommended 10 commercials in a television program that delivered 4 million targ

et impressions per episode and three full-page ads in a magazine that delivers 3 million target impressions per issue. Assuming that only one ad appeared in a given episode of a program or an issue of the magazine, calculate the gross impressions for this plan.
Business
1 answer:
Kisachek [45]3 years ago
5 0

Answer:

49 million impressions

Explanation:

In media gross impressions are defined as the total number of people that represented in a media schedule. When a media campaign is launched unique impressions are counted to make up gross impression.

For example on digital marketing a visit from a customer is counted as one impression by cookies. Once a new user logs in a new impression is created.

In this instance for the television program total number of impressions for one advert can be calculated as

Impression = Average persons * Number of spots (commercials)

Impression= 4 million persons * 10

Impression = 40 million

For the magazine it aims to target 3 million people with 3 full page adverts

Impression = 3million * 3

Impression = 9 million

Therefore total impression of the campaign

Gross impression= 40 million + 9 million

Gross impression= 49 million

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You recently purchased a stock that is expected to earn 10 percent in a booming economy, 4 percent in a normal economy, and lose
serious [3.7K]

Answer:

b. 3.70 percent

Explanation:

Expected rate of return of a stock, given probabilities,  is calculated by summing up the product of probability of each state occurring by the expected return of the stock should that happen.

Expected rate of return = SUM (probability *return)

Boom;(probability* return) = (0.15* 0.10) = 0.015 or 1.5%

Normal ;(probability* return) = (0.70* 0.04) = 0.028 or 2.8%

Recession ; (probability* return) = (0.15* -0.04) = -0.006 or -0.6%

Next, sum up the expected return for each state of the economy to find the expected rate of return on this stock;

= 1.5% + 2.8% -0.6%

= 3.7%

Therefore, the correct answer is choice B.

4 0
3 years ago
Help !!! It’s about how much money you will make by 65
JulijaS [17]

Answer: it doesn't matter.

Explanation:

It doesn't matter how much money you make along as you have money to support yourself

3 0
3 years ago
Stocks X and Y have the following data. Assuming the stock market is efficient and the stocks are in equilibrium, which of the f
s344n2d4d5 [400]

Answer:

b. Stock Y has a higher dividend yield than Stock X

Explanation:

Hope it helped...Please mark brainliest. Have a nice day!

7 0
3 years ago
An initial time study was done on a process with the following results​ (in minutes). Based on the data obtained so​ far, assumi
kiruha [24]

Answer: 24.60 minutes (2dp)

Explanation:

The question is essentially asking that we find the Standard Time it takes to serve a customer.

To do this we would have to calculate the averages of the different elements and then use this to find the normal time which we can then use to find the Standard Time.

Element 1

= (3 + 4 + 4 + 3 + 3)/5

= 3.4

Element 2

= ( 9 + 8 + 10 + 11 + 10)/5

= 9.6

Element 3

= ( 7 + 8 + 6 + 7 + 8)/5

= 7.2

We then calculate the normal times by multiplying each of the individual means with their performance ratings.

That would be,

Element A

= 3.4 * 70%

= 2.38

Element B

= 9.6 * 110%

= 10.56

Element C

= 7.2 * 120%

= 8.64

We then add up the normal times to get the total normal time

= 2.38 + 10.56 + 8.64

= 21.58 minutes

Now we can solve for the standard time using this formula,

Standard time = Normal time (1+Allowance factor)

= 21.58 ( 1 + 0.14)

= 24.6012 minutes

= 24.60 minutes (2dp)

The time per unit customer served is 24.60 minutes.

If you need any clarification please do comment. Cheers.

6 0
3 years ago
For the doctrine of promissory estoppel to​ apply, which of the following is NOT a required​ element? A. the promisor should hav
erik [133]

Answer:

C) there was an​ offer, acceptance, and consideration

Explanation:

The doctrine of promissory estoppel requires that the following 5 elements must exist:

  1. The parties must anticipate that some type of legal relationship will exist between them.
  2. One party must have made a promise to another party.
  3. One party must rely on the promise made by the other party.  
  4. The party that relied on the promise made by the other party must suffer a detriment if the promise is not fulfilled.
  5. Unconscionability , in other words, there is nothing that forbids the party from performing the promise.
3 0
3 years ago
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