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uranmaximum [27]
4 years ago
8

Janice developed a media plan for a client that recommended 10 commercials in a television program that delivered 4 million targ

et impressions per episode and three full-page ads in a magazine that delivers 3 million target impressions per issue. Assuming that only one ad appeared in a given episode of a program or an issue of the magazine, calculate the gross impressions for this plan.
Business
1 answer:
Kisachek [45]4 years ago
5 0

Answer:

49 million impressions

Explanation:

In media gross impressions are defined as the total number of people that represented in a media schedule. When a media campaign is launched unique impressions are counted to make up gross impression.

For example on digital marketing a visit from a customer is counted as one impression by cookies. Once a new user logs in a new impression is created.

In this instance for the television program total number of impressions for one advert can be calculated as

Impression = Average persons * Number of spots (commercials)

Impression= 4 million persons * 10

Impression = 40 million

For the magazine it aims to target 3 million people with 3 full page adverts

Impression = 3million * 3

Impression = 9 million

Therefore total impression of the campaign

Gross impression= 40 million + 9 million

Gross impression= 49 million

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AveGali [126]

Kids' Corner, a toy store, ordered a supply of stuffed toys from Toyland Inc. The toys were supposed to be delivered on the 1st of December but were sent to Kids' Corner on the 5th of December. There has been a(n) _____ of contract.  

A. compensatory breach

B. anticipatory breach

C. material breach

D. concurrent breach

<u>Correct Option:</u>

There has been a <u>material breach</u>  of contract.

<u>Option: C</u>

<u>Explanation:</u>

A contract law concept that applies to a non-performance under the contract that is sufficiently serious to give the grieved party the right to sue for contravention of the contract, is understood as a material break or infringement.

If a substantive violation has occurred, the aggrieved party is therefore deprived of a contractual duty to further results. Here the Kids' Corner toy store ordered a supply of stuffed toys from Toyland Inc. but received order in delay date, which is considered as material breach due to late delivery of expected material.

5 0
4 years ago
On January 1, 2021, Red Inc. issued stock options for 200,000 shares to a division manager. The options have an estimated fair v
morpeh [17]

Answer:

$400,000

Explanation:

The compensation expense to be recognized in 2021 is portion of the options value for one year.

Total value of the options=200,000*$6=$1,200,000

Compensation expense per year=fair value of the options/vesting period

fair value of the options is $1,200,000

vesting period is 3 years

compensation expense per year=$1,200,000/ 3 years=$400,000

The $400,000 compensation expense is debited to compensation expense account and credited to paid in capital-stock options $400,000 for each of the vesting period until the paid in capital -stock options account balance becomes $1,200,000 at end of year 3

6 0
3 years ago
Equipment that was purchased for $900,000 has a current book value of $450,000. Assume a capital gains tax rate of 28%. Compute
natita [175]

Answer:

there is an increase in taxes of $52,192

Explanation:

The computation of the net payment or saving is shown below:

Given that

Book value = $450,000

Sale value = $636,400

since the sales value is more than the book value so here the capital profit is there

Therefore capital profit would be

= $636,400 - $450,000

= $186,400

Now tax would be

= $186,400 × 28%

= $52,192

So there is an increase in taxes of $52,192

7 0
3 years ago
If you stop and take the time to ask yourself if you are being realistic about
mariarad [96]

The correct answer is Overconfidence bias

Explanation:

Overconfidence bias is the result of an excessive and unrealistic estimation of one's skills, knowledge, ideas, etc even to the point the individual considers himself better than others or does not have an objective perception about himself. This type of bias can lead to negative consequences, for example, by overestimating his ability to pass a test a student might choose not to study at all and then fail the test. Moreover, this can be avoided by assessing realistically one's skills, judgments, etc. According to this, the type of bias that can be avoided is overconfidence bias.

6 0
3 years ago
When a company has high operating leverage: Select one: A. It has low fixed costs. B. It borrows to cover most costs. C. It has
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Answer:

C. It has high fixed costs relative to variable costs is the correct answer.

Explanation:

4 0
3 years ago
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