Answer:
49 million impressions
Explanation:
In media gross impressions are defined as the total number of people that represented in a media schedule. When a media campaign is launched unique impressions are counted to make up gross impression.
For example on digital marketing a visit from a customer is counted as one impression by cookies. Once a new user logs in a new impression is created.
In this instance for the television program total number of impressions for one advert can be calculated as
Impression = Average persons * Number of spots (commercials)
Impression= 4 million persons * 10
Impression = 40 million
For the magazine it aims to target 3 million people with 3 full page adverts
Impression = 3million * 3
Impression = 9 million
Therefore total impression of the campaign
Gross impression= 40 million + 9 million
Gross impression= 49 million
