Question

___________ is a theory that suggests people can be persuaded by logic, evidence, and reasoning, or through a more peripheral route that may depend on the credibility of the speaker, the sheer number of arguments presented, or emotional appeals.

Answer 1

Answer:

ELM  (elaboration likelihood model of persuasion)

Explanation:

Elaboration likelihood model of persuasion: The elaboration likelihood model of persuasion is often referred to as ELM. The ELM theory is considered to be as the dual-process theory that describes or explains the change or alteration in an individual's attitudes. The ELM theory was proposed by John Cacioppo and Richard E. Petty during 1980.

The ELM model focuses on describing several ways in explaining the process of understanding or analyzing particular stimuli, its uses, and outcomes on attitude change.