Question

You just saw a commercial in which your favorite video game character climbs to the top of a mountain, fights a monster, and then picks up a candy bar. The character, in between bites, says, "I eat hero food." What technique has the advertising company used to persuade you to buy the candy bar? a) Scientific evidence b) Bandwagon c) Glittering generalities d) Testimonials.

Answer 1

Answer:

C. Glittering Generalities

Explanation:

Glittering Generalities refers to a Cathy phrase that is used to evoke the emotion of the people who hear the phrase rather than actually providing a factual information.

From the example above, when the hero pick a candy bar and said "I eat hero food." , it would most likely designed so the consumers hear it and feel that they will feel as heroic and adventurous as the hero if they eat that exact same candy bar. This will influence the kids to buy the candy bar, even though consuming too many candy bars will actually damage their health.