The bandwagon appeal is a persuasive technique and a specific type of propaganda advertising practice. The audience is persuaded by the idea of jumping on board to avoid being left out on what the fashionable people, or even everyone else, are doing.
It a technique that centers on the target audience's urge to feel they are part of something.
The writer persuades lots of people so he/she must be able to persuade you too. Also, this quotation doesn't contain an expert opinion, statistics or testimonial
