Question

Harriet works for an advertising agency as their lead visualizer. It is her job to interpret the client’s creative brief and present it in a visual form. What strategy should Harriet adopt for creating the visuals?

Answer 1

Being a member of an ad agency’s creative team, it is the visualizer’s role to know everything about the Client and the Client’s brand --- what are clients looking for in terms of look for their ads, what the brand stands for and what the key message it wants to communicate, the brand’s visual guidelines (e.g. template look to follow, what fonts to use, brand colors, the kind of photography the brand uses, and the likes), what the brand’s ads look like and how their client’s brand’s ads should be differentiated from competition. Taking all of these in consideration, the visualizer can then create an ad that will carry the brand’s unique look and treatment that will make the ad stand out from competition.