<span>Being a member of an ad agency’s creative
team, it is the visualizer’s role to know everything about the Client and the
Client’s brand --- what are clients looking for in terms of look for their ads,
what the brand stands for and what the key message it wants to communicate, the
brand’s visual guidelines (e.g. template look to follow, what fonts to use,
brand colors, the kind of photography the brand uses, and the likes), what the
brand’s ads look like and how their client’s brand’s ads should be
differentiated from competition. Taking all of these in consideration, the
visualizer can then create an ad that will carry the brand’s unique look and
treatment that will make the ad stand out from competition. </span>
