Question

America was introduced to modernism at the 1913 _____________ but it was met by public protest and initially rejected. The same reaction awaited Jan Tschichold's "Élémentaire Typographie" insert. However, a small number of American typographers and designers, such as William Addison Dwiggins, S. A. Jacobs, Merle Armitage, and Lester Beall, recognized the value of the new ideas, and modernism slowly gained ground in book design, editorial design for fashion and business magazines catering to affluent audiences, and promotional and corporate graphics. By the 1930s, modernist European design had become a significant influence in America.

Answer 1

The correct answer is Armory Show

The Armory Show was mounted in the Barracks of the 69th Regiment of the National Guard in New York City, it was the first exhibition of Modern Art organized in the United States, between February 15 and March 15, 1913. There, like this, the event caused adverse reactions. President Theodore Roosevelt, for example, the Exhibition was just a sham.