Question

The ________ hierarchy of effects assumes the consumer does not initially have a strong preference for one brand over another. Instead

Answer 1

Answer: lower involvement hierarchy

                                                   

Explanation: In simple words, it refers to an advertising model which assumes that individual customers develop their preference only after using a product and having a healthy experience from it.

This model assumes that advertising is of high necessity in market as the potential customer initially act on the basis limited knowledge they get of that product. Thus, to initially attract customers a company should make their customers aware and informed on a decent level.