Question

American girl, inc. manufactures dolls with a variety of hair, eye, and skin colors as well as a variety of hair styles. the consumer is able to choose the combination of features that meets their need. the doll is then manufactured according to the customer requirements. american girl, inc. must use ________.

Answer 1

The correct answer is mass customization. Mass customization is defined as a manufacturing and marketing technique by which they mix or combine the personalization and flexibility in terms of the products that are custom made and associated with the mass production.