Question

Craftmaples, a chain of handicraft stores, was established with the purpose of preserving traditional handicrafts. The company's strategic purpose is clear to all its employees, and all of them work toward achieving the same purpose. This scenario best illustrates Craftmaples's _____.

Answer 1

Answer: Company mission

Explanation: The company mission refers to the objectives mentioned  in the mission statement of the organisation. It is a short statement which describes why the organisation exists and what are its goals. This statement also states the location of the organisation and other important factors like major customers.

In the given case, Craftmaples has the purpose of traditional handicrafts. Thus, all their operations and activities will move towards this one goal.

Hence from the above we can conclude that this case is an example of mission statement.