Explanation:
Campaigns "a vision, a sound, a sell" are those that seek a unified approach to the brands and products belonging to an organization.
This marketing strategy focuses on the search for greater standardization of an organization and greater positioning in the market, adding greater value to its products and allowing greater control of the management of the effectiveness of the marketing campaign.
Therefore, to meet the demand for this type of campaign, advertising agencies must make the necessary adjustments to unify the products and brands belonging to the same company in order to promote the value of the other product lines, but also to create their own aligned advertising. to each product and its benefits, so that the customer understands that the company is complete and serves it on several levels.
It is also ideal for advertising agencies to ensure that there is no conflict overlapping the values of a product or the main brand.
Answer:
The answer is: PEST Analysis
Explanation:
PEST (Political, Economic, Social, and Technological) Analysis are carried out to determine:
- Political changes such as trade agreements between countries or new trade barriers (current US-China trade dispute)
- Economic factors such as interest rates, exchange rates, inflation rate, and consumer confidence
- Social factors such as population shifts, changing attitudes and lifestyles
- Technological factors such as scientific advances, new materials, R & D, new technologies (internet)
And what do You want to know?
Answer:
The credit terms 2/10, n/30 are interpreted as:
- 2% cash discount if the amount is paid within 10 days, or the balance due in 30 days.
Explanation:
I will explain using an example:
On January 2, the company sells $1,000 worth of goods with credit terms 2/10, n/30.
January 2
Dr Accounts receivable 1,000
Cr Sales revenue
If the client pays within the discount period:
January 11
Dr Cash 980
Dr Sales discounts 20
Cr Accounts receivable 1,000
If the client pays after the discount period but before 30 days:
January 31
Dr Cash 1,000
Cr Accounts receivable 1,000
