Question

A consumer is reading a magazine with an advertisement, but due to a loud sound he is distracted from reading the advertisement and is not able to grasp its key points. In the context of the communication process, this unplanned static or distortion is called ________.

Answer 1

Answer:

Noise

Explanation:

Noise is defined as any factor that interrupts communication process. It is anything that distracts the reader or listener from comprehending a message that is been passed across. It serves as a barrier to the communication process. In this case, the barrier to communication for the reader is a loud sound which is a factor of noise. Noise can either be a physical sound like in this case or a mental disturbance coming from the brain.