I believe that's incorrect <span>parallelism</span>.
Also, there should be a "you" between who and are.
Answer:
Make sure you have a good hook. It has to get their attention.
Make sure to use all the correct grammar and punctuatio.
And lastly make sure to use big words (use them in the right way though)
Explanation:
Ummmmmmmmmmmmm
need more context to help