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Psychology has many different branches, as human mind is a complex structure to analyze. When a psychologist is dedicated to analize behavioral patterns specially those of communication, can belong to a branch of psychology called Comparative Psychology, which deals with the analysis of animals in order to determine similarities between the animal behavior and human psycholinguistics.
Evolutionary psychologists have suggested that men are more likely than women to prefer mates with a fertile-looking appearance and less likely than women to prefer mates with wealth and social status.
