Question

A small consulting company in Waikiki, Hawaii struggles financially because of limited access to economic resources. This company decides to get creative and uses technology to build long-term emotional bonds with its current customers and also to reach new customers. This company is using concepts from the__________.

Answer 1

Answer:

relationship era.

Explanation:

The consulting company in Waikiki uses technology to built emotional bond with its customers. This determines that the company is using concept of relationship era. Companies believing in Relationship marketing era focus on creating long term relationship with its existing and prospective customers. The business wants to create an emotional relation with its customers so that they remain loyal to the business.