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Semenov [28]
3 years ago
7

Refrez Inc., a U.S.-based cereal manufacturer, begins selling its products in China. While people in the United States eat cerea

l with cold milk, the people of China eat cereal with hot milk. Refrez Inc. believed that everyone used cold milk with cereal and did not modify its product according to people's preferences. As a result, it witnessed a decline in sales in China. In this scenario, what was the obstacle to defining the research problem?
Business
1 answer:
STALIN [3.7K]3 years ago
6 0

The obstacle to defining the research problem was that the company failed  in collecting quantitative data /Selection of inappropriate respondent resulted in wrong output.

Explanation:

A research design is a blue print that a company prepares for conducting  marketing research .

A firm collects quantitative data by conducting surveys and asking the customers or consumers to fill the forms (questionnaires).These surveys and questionnaires helps the company in making product related decision in various markets.(i.e how to customize the product as per the taste and the preferences of the consumers)

<u>The obstacle to defining the research problem was that the company failed  in collecting quantitative data /Selection of inappropriate respondent resulted in wrong output.Hence the company Refrez Inc failed to acknowledge the fact that people in the United States eat cereal with cold milk, whereas the people of China eat cereal with hot milk.</u>

As a result, Refrez Inc witnessed a decline in sales of its product in Chinese market .

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What is the difference between purpose and objectives in setting goals for future .​
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Answer: Purpose is something that influences goal. And objective is the specific action which one try to achieve as a short term plan.

Explanation:

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3 years ago
A review of the accounting records of Baird Manufacturing indicated that the company incurred the following payroll costs during
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Answer:

a. $363,000

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Explanation:

The computations are shown below:

a. Payroll cost would be

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= $75,000 + $42,000 + $40,000 + $60,000 + $146,000

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3 0
2 years ago
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In this scenario, there is no competition of the services as yet, but definitely has an added value by improving the services.

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