Answer:
a. 1. You would want the regulatory boards to see more competition, so you would argue that the relevant market is all toys, which is as broad as possible. This would make it less likely that the merger would violate merger guidelines.
b. 2. You would want to use the narrowest definition of the market, which would be dolls. This would make it more likely that the merger would violate merger guidelines.
Explanation:
a. In order to avoid anti-trust laws, it would be best that Mattel convinces the authorities that the relevant category is all toys not just a subsection. This will show that the toys made by the new company would have a lot of competition from other toy makers across the board which would reduce their chances of being a monopoly and violate merger guidelines.
b. As the bid is unsolicited, Hasbro might want to defend against it. In which case their strategy should be the exact opposite of that of Mattel and they should try to convince the regulatory boards that they would be in the narrowest of markets which would be dolls. This would mean that the merger has a strong chance of leading to a monopoly and would violate merger guidelines.
Answer:
Cost Method
Explanation:
1. When considering whether to account for its investment in Marlon under the equity method, Miller’s management should apply 'Cost Method' because 'equity accounting method' is should only be used when the company has a significant interest in Marlon which is assumed to be 20% of its shareholding.
2. If we assume the use of equity method then.
investment to be reported in its 2018:
A. Income statement
: This will be a single line to show the '<u>share of associate's profit</u>' which is derived by multiplying the percentage ownweship by the investee's profit amount: 16.67%* 12 = $2million
B. Balance sheet
: This will show the carrying value of the investment under long term assets, after fixed assets before current assets. The value will be:
1. The purchase consideration of $19m
(+)
2. The share of associate's profit of $2m
(-)
3. The amount of dividends received of $6m
Therefore the carrying value of the investment in the balance sheet will be $15 million
C. Statement of cash flows: The statement of cashflows will only show the receipt of cash for the dividend of $6million from Marlon, in the 'investing activities' section, as an inflow.
The gross margin ratio is a percentage resulting from dividing the amount of a company's gross profit by the amount of its net sales. In this case it would be 118,350/466,300 = 25.38%