Disney does not target any one area, age group or population. They use what is called market segmentation. In fact, it is really geographic segmentation, demographic segmentation and psychographic segmentation to find their target market. The geographic segmentation refers to a region of the country or the world, market size, market density, or market climate. Disney places their theme parks in the most visited places - Japan, Europe, India and the US. The demographic segmentation refers to age, gender, income, family life cycle and ethnic background. They use this to help them decide where they should locate their Disney stores, what movies to show and even what show to make next. The psychographic segmentation is about personalities, lifestyles and geodemographics. This study helps them predict who is going to buy their products.
Disney also uses multi-segment targeting strategy. which is when a company uses 2 or more well-defined marketing segments. Disney interests everyone from the young to the old so they provide something for everyone. Using the idea of family they know they will need something that everyone likes to make it a "memory" as they advertise.
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Explanation:
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This prohibition was due to racism and a strong policy of racial segregation.
We can arrive at this answer because:
- The police and housing authority have established racist and prejudiced policies to ban integrated activities and recreation centers in the city.
- This happened because the integrated activities allowed the participation of white and black people in the same activity.
- The recreation centers also allowed the participation of black and white people at any time.
- However, the population, mainly white, decided that this was incorrect and asked for measures to be taken so that they could carry out their activities without the presence of black people.
- For this reason, as a way of establishing racial segregation, integrated activities and recreation centers were banned or limited through a strong segregation policy.
This question is about "The Color of Law" which shows how the racial segregation policy has taken over the country.
More information:
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