Question

ABC Electonics, Inc. is reviewing progress made on its strategic marketing efforts. Management is very concerned that the reward mechanisms built into its marketing plan inadequately motivate proper decision making and is considering a revision to its strategic marketing plan. ABC is operating at the ___________ stage of the strategic marketing process.

Answer 1

Answer:

The correct answer is Controlling stage.

Explanation:

Performing a check on the marketing plan is essential in any organization, as it allows you to check to what extent the planned objectives are being met.

The control is conceived as the set of measures implemented in order to check the results of the business effort and analyze the causes of the successes and the errors to take the relevant measures.

Without control, and it is something that is not debatable in any type of organization, no effort made will be valid. You are welcome to direct, manage, organize, if this last stage is not applied correctly. The Marketing Plan must indicate which methods, which systems, which are the active and passive subjects of the control, the regulatory channels and the appropriate regulations, the levels to which it will be applied and the guarantees that the information arrives devoid of subjective opinions.

Knowing if everything is developing according to the agreed plans and the planned objectives is the primary purpose of the control function. In effect, the control allows to know and judge the results obtained by deepening and clarifying the reasons that have motivated the variations and serves as the first element for taking corrective actions of the deviations of the Marketing Plan. This does not mean that all deviations from the Plan are negative, but that the analysis of these modifications must be decisive on the sign of the deviation, ensuring it in the future in the case of being positive and taking a different approach in the opposite case.