Question

Dag runs a hardware store. He learned that customers process the price of $9.99 as significantly lower than the price of $10.00 because of the reduced digit count in the price point. Accordingly, he follows this rule to set up the prices for all products. Dag uses a ________ strategy.

Answer 1

Answer: Psychological pricing

Explanation: The psychological pricing policy refers to a pricing strategy which could be said to have given rise to the use of price points whereby price of products are not perfectly rounded to rational whole numbers such example is when a product which cost $10.00 as in the scenario above is instead attached a price of $9.99. These imperfectly rounded numbers tend to have a greater psychological effect on buyers than perfectly rounded figures as buyers seem to portray these numbers as being lower than they are in actual sense.