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makvit [3.9K]
2 years ago
13

Southwest Airlines (SWA) has enjoyed a sustained competitive advantage, allowing it to outperform its competitors over several d

ecades. Continental and Delta attempted to copy SWA with their offerings of Continental Lite and Song, respectively. Neither Continental nor Delta, however, was able to successfully imitate the resource bundles and firm capabilities that make SWA unique. Which of the following is this case an example of?
o resource immobility
o resource substitution
o resource heterogeneity
o resource imitation
Business
1 answer:
lilavasa [31]2 years ago
4 0

Answer:

The correct answer is letter "A": resource immobility.

Explanation:

The concept of Resource Immobility states that if a resource is easy to obtain competitors are likely to imitate the firm's activities. Thus, those sources will not generate a competitive advantage. On the other hand, difficult to obtain resources make it hard for rival firms to replicate a company's operations providing them a long-lasting competitive advantage.

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When an individual goes to a supermarket and selects a box of cereal from several choices of type, brand, and size, it is an example of the value of marketing intermediaries who provide an assortment.

There are four types of intermediary. They are

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An organization often has many intermediaries in its distribution channel as they want.

Conclusively, amidst the types of intermediaries, helps provide several alternative to humans, so that we can choose base on our preference.

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3 years ago
Your brother is starting 9th grade next year and is thinking about going to college. What steps would you recommend he take?
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How many government agencies does the united kingdom have to oversee the financial industry?
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Several years ago, The Wall Street Journal reported that the winner of the Massachusetts State Lottery prize had the misfortune
lorasvet [3.4K]

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the present value of the annuity = $4,523,638

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