Answer:
The correct answer is the option B: branded.
Explanation:
To begin with, the term of <em>branded content</em>, in the field of marketing, refers to the practice that focuses in the creation of multimedia content that is funded or outright produced by and advertiser and whose main purpose is to give a message of the values of the company in the content created.
Secondly, the case of Lego is an example of branded content due to the fact that the company did not want to sell more products but instead <u>wanted to create a content that shows the values of the company such as imagination, being oneself and having fun</u>.
<u>Calculation of Edelman's market/book ratio:</u>
The market/book ratio is calculated with the help of following formula:
Market/book ratio = Market price per share / Book value per share
The Book value per share can be calculated as follows;
Book value per share =Common Equity/ Shares of common stock outstanding
= 8,000,000,000 /500,000,000
= 16
Hence ,
Market/book ratio = 25/16 = 1.56
Hence, Edelman's market/book ratio is <u>1.56</u>
Answer:
Bank adjusted balance 5,720
Explanation:
6,300
-840 outstanding check
+260 deposit in ransit
5,720 bank adjustment balance
<em><u>Notes:</u></em>
- the bookkepper error needs to be done on books cash account
- the service charge are included in the bank statemnt, is at adjustment to the book cash
- the interest revenue is also 22 an adjustment for the book cash account
Answer:
The true statement about the Siemens bribery scandal is:
b The CEO was involved and condoned it.
Explanation:
The 2008 Siemens scandal was an organized and deliberate effort by the company to bribe government officials in order to secure supply contracts from national governments. It was a worldwide act perpetrated by senior management officials with a long-term pattern. The massive bribery attracted a fine of $160 billion. It seems that bribery is an "embedded business culture in the company."
Answer:
Taxes can be used to increase the price of producing or selling something which discourages firms from engaging in that activity.
If the government wants to encourage a particular activity, they could subsidize firms who engage in it.
For example there are extra taxes on cigarettes because the government sees them as harmful, these extra taxes increase the price of ciggarettes.
