The internationalization of business is a big managerial problem.
Just what is globalization?
The phrase "globalization" describes the increasing interconnection of the world's economies, cultures, and people.as a result of cross-border trade in products and services, technology, and flows of capital, people, and information. Over many years, nations have developed economic alliances to aid in these movements. However, the phrase became well-known in the early 1990s, following the end of the Cold War, since these cooperative agreements influenced contemporary daily life. This guide uses the phrase more specifically to refer to global commerce and some investment flows among advanced economies, with a primary focus on the United States.
Complex and politically fraught, globalization's wide-ranging repercussions are widespread.
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Answer:
U.S. appliance manufacturers would be more likely successful if they used a <u>Transnational</u> marketing strategy
Explanation:
Transnational marketing strategy is a more personalized approach to selling and marketing with target customers need, shopping preferences and specifications put into consideration in the designing of the goods and services.
This strategy applies to the U.S. appliance manufacturers selling to different countries.
Therefore, people in Northern Europe who shop only once a week will be presented with bigger refrigerators while Southern Europeans who shop daily can opt for smaller ones.
Answer:
D. Word of Mouth
Explanation:
Word of mouth also referred to as viva voce, is the passing of information from person to person using oral communication,
Word of Mouth can be as simple as telling someone the time of day.
An Example of Word of mouth is Storytelling; A common form of Word Of Mouth communication where one person tells others a story about something that really happened or a fictional event.
In marketing, Word of Mouth is An unpaid form of promotion or advertisement in which satisfied customers or users of a particular product or services tell other people how much they like a business, product or service.
Word of Mouth advertising is very important for every business, because each happy customer can steer dozens of new customers to come and patronise you.
From the question, Kitty's company are making good sells and have many customers despite their location because of the positive and delightful things their satisfied customers say about them to other people. Thus Miss Kitty is benefiting from A positive Word Of Mouth.
Can developing country to term and how much they trade