Theme's are harder to identify because different people have different views. Nobody sees everything the exact same. So it's harder to find an exact theme, because people will take different things from the material.
Not sure what your choices are but
There is no guarantee about getting money back.
The answer is boom that’s it.
“Focus on how to be social, not on how to do social.”
Jay Baer, Convince & Convert
“By not tweeting you’re tweeting. You’re sending a message.”
Anonymous
“Activate your fans, don’t just collect them like baseball cards.”
Jay Baer, Convince & Convert“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.”
Erin Bury, Sprouter community manager
“We’re living at a time when attention is the new currency. Those who insert themselves into as many channels as possible look set to capture the most value. ”
Pete Cashmore, Founder of mashable.com