Question

President Zane is adamant about getting feedback from customers about how the company could improve. They gather data through surveys, face-to-face interactions, and by listening to conversations in the store or at events. Decisions based on this feedback are dependent upon _____.

Answer 1

Answer:

These are the options for the question:

A.credibility of the source

B.information quality

C.whether the information is negative or positive

D.the cost of obtaining the information

E.how the information is to be used

And this is the correct answer:

C.whether the information is negative or positive

Explanation:

Because the information is being gathered with the goal of obtaining feedback from the customers about how the company could improve, making such changes depend on whether the information is negative or positive.

If for example, all the customers gave positive feedback, then the company would not need to change anything about its operation: it would be satisfying customer expectations.