Question

When vegans carry signs that read "meat is murder" or when antiabortion marchers hand out literature illustrated with gruesome photographs, they are engaged in __________ to attract new members and like-minded sympathizers?

Answer 1

They are likely to engage in moral shock that will help them in attracting new members and other likeminded citizens. This is an emotional or cognitive process in which is being used as a way of encouraging other people to be involved or participate in what they want them to participate to.