Question

As the Managing Director of SXSW, Roland Swenson sells advertising to other businesses in an effort to promote SXSW’s music festival and the other companies’ products. This exchange of promotional activity is referred to as business-to-business.a. sales promotion.b. prospecting. c. relationship building. d. sampling. e. public relations.

Answer 1

Answer: Sales promotion

Explanation: Sales promotion is a marketing strategy and an element of promotional mix wherein potential customers are persuaded to buy a product or use a service usually by applying short-term attractive initiatives to stimulate demand and increase sales.

It therefore acts as a bridge between advertising and personal selling, remove customer dissatisfaction while creating brand image in the minds of end users. Sales promotion is usually applied to introduce new products, sell out existing inventories, attract more customers, and to lift sales temporarily, most of which Manager Rowland Swenson hopes to achieve in promoting SXSW’s music festival and other of the companies’ products.

Answer 2

Answer:

Sales promotion

Explanation:

Sales promotion is the process of convincing the customer to buy products. It uses short term tactics to boost sales and can be directed at the customer, sales staff, or distribution channel members.

Sales promotion is one aspect of the promotional mix.

Promotional mix is made up of advertising, personal selling, direct marketing, and public relations.

Managing Director of SXSW, Roland Swenson sells advertising to other businesses in an effort to promote SXSW’s music festival and the other companies’ products. This is a business to business sales promotion.