Question

Throughout the process of establishing its strategy, Acer’s leadership has monitored the strategies of HP and other PC manufacturers to determine the threats and opportunities presented by these competitors. This process is called ________.
A. a threat analysis
B. strategic planning
C. competitive analysis
D. differentiation strategy
E. environmental scanning

Answer 1

Answer: Competitive analysis

Explanation: Competitive analysis can be defined as the analysis done by the management of a business entity to evaluate the strength and weakness of competitors in the market. It is usually done for company marketing.

In the given case, Acer is evaluating its competitors characteristics for establishing its strategy. Thus, we can conclude that the correct option is C.