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olga2289 [7]
3 years ago
10

Before Pepsi-Cola stamped freshness dates on its cans, few consumers considered cola freshness an issue. After Pepsi spent about

$25 million on advertising and promotion, a consumer survey found that 61 percent of cola drinkers thought it important. This is an example of using which attitude change strategy?
a. changing beliefs about the extent to which a brand has certain attributes

b. encouraging the consumer to use stimulus generalization

c. adding new attributes to the product

d. encouraging the consumer to use stimulus discrimination
Business
1 answer:
Vilka [71]3 years ago
6 0

Below are the complete options:

changing beliefs about the extent to which a brand has certain attributes

encouraging the consumer to use stimulus generalization

adding new attributes to the product

encouraging the consumer to use stimulus discrimination

changing the importance of attributes

Answer:

changing the importance of attributes

Explanation:

Freshness dates shows for how long a drink can be considered to not have expired. For example Pepsi can be considered to give freshness from 6-9 months after the date printed on the bottle.

Pepsi spent about $25 million on advertising and promotion related to freshness dates. Initially freshness dates were only seen as important by a few people.

This resulted in 61 percent of cola drinkers now thinking it is important.

This exemplifies how importance of a product's attribute can be changed

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As distribution manager, hassan is constantly gathering information about shipping rates, improvements in logistics analysis, an
Nastasia [14]

There are different kinds of roles in distribution. Hassan is playing the Monitor role.

<h3>What are the roles of a monitor? </h3>
  • A Monitors is known to be vital in overseeing compliance with an Integrity Pact that has been entered by the parties involved. They help to coordinate communication between the parties and also the public.

Monitors are given the powered to receive reports of any unfair practices and handle them as in the case with Hassan.

Learn more about Monitor role from

brainly.com/question/10794095

7 0
2 years ago
Marta, the public relations manager of a local library, is meeting with the news media regarding a new reading program for child
Zolol [24]

Marta is performing the <u>spokesperson</u> role.

<u>Explanation:</u>

By communicating projects, successes and / or perspectives, Public Relation managers build and maintain an advantageous public image for their company or customer, and thus serve as a spokesperson. The role of public relations managers is to answer questions from the press and pitch stories to the media, plan publicity kits and coordinate press conferences. A good PR manager is ultra-engaged and maintains the eye on what's going on in the industries of the clients. They also remain up-to-date about current world events and developments that may affect the industries within which they work.

3 0
3 years ago
________ is the centralized policy-based management of all information required for access to corporate systems by people, machi
Ket [755]

Answer:

The answer would be b) identity management

Explanation:

Identity management is used to authenticate users and to determine if they are authorized to access specific systems. Identity management operates by linking user rights and constraints with recognized identities.  Identity management ensures that only authorized users can access to organizational systems while those without access are restricted.  

8 0
3 years ago
Rusty Corporation purchased a rust-inhibiting machine by paying $56,500 cash on the purchase date and agreed to pay $11,300 ever
kolbaska11 [484]

Answer:

Find the multiple choices below:

A) 133,900

B) 82,400

C) 123,803

D) 79,323

The correct option is D,79,323

Explanation:

The liability to be reported can be ascertained by using the pv formula in excel.

The pv implies present value of future cash flows of $11,300 every three months.

The applicable formula is :=-pv(rate,nper,pmt,fv)

the rate is quarterly rate of 12%/4=3%

nper is the number of times the $11,300 would be paid 2*4=8 times

pmt is the quarterly payment of $11,300

fv is the future value which is unknown and taken as zero

=-pv(3%,8,-11,300,0)

pv=$79,322.52  

This is the liability that would be shown on the balance sheet after the initial payment of $56,500

4 0
3 years ago
A(n) ________ in the liquidity of corporate bonds will​ ________ the price of corporate bonds and​ ________ the yield on corpora
Fed [463]

Answer:

An <u>increase</u> in the liquidity of corporate bonds will <u>increase</u> the price of corporate bonds and <u>decrease</u> the yield on corporate bonds, all else equal.

Explanation:

Bond liquidity refers to how quickly the bonds can be redeemed and converted to cash. This relates to the ease with which an investor can sell his bond.

High liquidity bonds are costly as they are more in demand and an attractive investment for the investors.

Thus, bond liquidity is directly related to it's price.

The yield of a bond refers to the market rate of return and represents the expectation of the bondholder with respect to rate of return.

A high price bond ( high liquidity) usually pays higher coupon rate of interest which is higher than the market rate of return on similar bonds i.e yield to maturity. This means price of a bond is inversely related to it's yield. Higher the bond price, higher the coupon payment, lower the bond yield.

3 0
3 years ago
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