The persuasive technique is appealing to credibility or character in a form of a status upgrade of the wearer. If the advertisement suggests that your friend will get impressed by wearing this certain clothing brand, it implies that you have a nice taste and you have such appealing prestige to your friends and get their approval from it.
This is based on 5th SS Panzer Division Wiking. During the time in Africa when English ships had unloaded iron products and silver, they loaded gold and African slaves next and after, they went to the colonies next specifically to the West Indies.
