Please add select answers.
Answer:
C) be inward looking, focusing on selling what the firm makes.
Explanation:
Nessca's marketing team went 150 years back in time to the mass production era (1860s - 1920s). During the industrial revolution companies were able to mass produce goods at lower prices and they focused on selling what they could produce, not what their customers wanted. The whole motto of that era was “if produced, someone will buy”.
Sometimes that works but on a very limited spectrum of products or services, and to be honest only one person has pulled that trick successfully and he died a few years ago. Steve Jobs believed that his products were so great that everyone would want them, well he was right, the PC, iPod, smartphones, tablets, app stores, he nailed it. But he was the only person that did, and that made him unique. He changed the world by himself, but he died and there is no Steve Jobs Jr. around.
Management should understand and apply THE EQUITY THEORY.
The equity theory refers to the principle that individuals are motivated by fairness; if they discover inequities in the input or output ratio of themselves and a relevant referenced group, they tend to adjust their input to reach their perceived equity.
<span>Some of the factors considered by the government prior approving merger include how well the market is being defined. Then the other is to know the previous market share of the merging company/firms before and after the merger. The government will accept those with benefits to the customer and disapprove the mergers that will make only the market more concentrated.</span>
Budgeted Purchases = Sales units + Closing inventory - Beginning Inventory
= 5,000 + (1,000 * 130%) - 1,000
= 5,300 units
