Question

When a campaign relies on big databases to develop a campaign message for rural hunting enthusiasts rather than all residents of a particular locale, the campaign is engaging in which of the following activities?

Answer 1

Answer: Micro-targeting

Explanation: Micro-targeting is one of the latest marketing techniques you can employ to promote your business. It helps organizations identify 'consumers’ behaviors and tastes. It has already seen many different uses outside the marketing world. It is a practice of collecting user’s data, including what they buy, their demographics, what they like and what they are most connected to.