Question

Cynthia always buys whichever brand of paper towels is on sale, even if it is not the highest quality towel. her paper towel buying decision is based on the _____ model of decision making.

Answer 1

Single feature model

In this case, the single feature that Cynthia cares about is price. The single feature model works well for simple decisions, but most purchases require more thought. For example, buying a house based solely on price would be a terrible idea because it might be in a bad neighborhood or terrible condition.