President Lincoln used ethos in, "<span>I, ABRAHAM LINCOLN, President of the United States of America, and Commander-in-Chief of the Army and Navy.." to proclaim his justification and position for his Emancipation Proclamation for the legitimate action rather than just advocation for it.
For such an issue, the highest office in the country needed to act in such a way.</span>
Large companies shipping goods in large quantities or over long distances