Question

List the stages of business evolution (marketing management orientations) and describe brieflyevery orientation (provide examples).

Answer 1

Answer:

Explanation:

There are a total of 5 orientations within the Marketing Management Orientations, they are the following

• Production Concept: this orientations emphasized what is cheap and the mass production of a certain good.
• Product Concept: design and creation of a product based on consumer wants and market opportunities.
• Selling Concept: focuses on increasing short term sales profits in order to guarantee the success of the business
• Marketing Concept: the study of the consumer in order to decide their needs and wants to incorporate into product design.
• Societal Marketing Concept: same as the previous Marketing Concept but focuses more on how the product will affect the planet as well as the society.

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