Question

Weight Watchers is a weight-management company with operations in about 30 countries. Consumers buy almost $5 billion of Weight Watchers-branded products each year, and every week approximately 1.3 million people attend Weight Watchers meetings. The company's brand recognition and meeting infrastructure are difficult for competitors to match, providing a a. viable mission. b. competitive advantage. c. tactical innovation. d. core benefit. e. sales orientation.

Answer 1

Answer:

b. competitive advantage.

Explanation:

Competitive advantage -

It is the condition which allows the company or the country to produce services or goods of lower price but of equal level .

It enables the productivity to generate superior margins or more sales in comparison to its own market rivals .  

These are attributed to factors like the cost , branding , the distribution network , customer service , intellectual property and structure .

Hence , from the data of the question , the correct option is ( b ) .