Over exaggerated
In the context of this passage, which is talking about how Facebook is attempting to cut down on incorrect, fake, or 'sensationalized' news, the word clearly means news that is not true or over exaggerated in a way that makes it 'click bait'-something that isn't clear, objective content.
Your answer will be It used convey because convey means to carry or transport and it uses that.¨And run with them to my heart¨.
Answer:
Because Malvolio is the cranky person that everybody hates so if they know that he is madly in love with Olivia, they will think is funny that a unhappy person will fall for a noble like Olivia.