Question

Prime Cuts was the brainchild of Karen Terrier, who guided all the marketing efforts of the product. She made the decisions regarding each element of the marketing mix such as the package, brand name, pricing, promotion, and placement. It is most likely that Karen serves in the job of ____ .

Answer 1

Answer: Brand manager

Explanation: It is most likely that Karen serves in the job of brand manager as she is directly responsible for all the elements of the marketing mix (package, brand name, pricing, promotion and placement) for one brand or one product line. A brand manager is defined as one who is responsible for ensuring that the products, services and product lines of a company or business adapts to its target market. They continuously monitor marketing trends while keeping watch on competitive products in the marketplace or industry.