Question

Traditional advertisements for cookware have always focused on appealing to women consumers. such advertisements make use of consumer differences arising out of microcultures based on different _____.

Answer 1

 such advertisements make use of consumer differences arising out of micro cultures based on different Sex Roles.
Another example of this would be the advertisements of Guns that is aimed to be appealing to Men because the 'sex roles' as the protector seems to be had by Men