Answer:
Problem Recognition.
Information Search.
Evaluation of Alternatives.
Purchase Decision.
Purchase.
Post-Purchase Evaluation
Explanation:
1. Problem Recognition: This relates to the existence and realization of the <u>need gap</u> between what they have and what they want.
2. Information Search: This is the next stage where the consumer begins to search for how to close the need gap.
3. Evaluation of Alternatives: After searching for available information on potential way(s) to meet the existing need, the product of the search could reveal numerous alternatives from which a choice will be made after thorough evaluation
Purchase Decision: This is the point where the choice is made from the available alternatives to buy one or not to buy any at all.
Purchase: After the decision, the purchase is made
Post-Purchase Evaluation: After a purchase decision, it is imperative that the customer gives feedback on whether or not they are satisfied with the decision that was made or not, to buy the product.
Answer:
Zork's cost of equity capital is 12.85%
Explanation:
Cost of equity=Rf+Beta* Mrp
Rf is the risk-free rate of 4.6% which is rate of return on government security
Beta of the stock is 1.13
Mrp is the market risk premium which is the incentive given over and above the risk free rate in order to compensate investors for risk taken by investing in stock i.e 7.3%
cost of equity=4.6%+(1.13*7.3%)=12.85%
Answer:
False.
Explanation:
Liquidity ratios are used by creditors to determine the ability of a company or debtor to pay off current short-term debt without any external help. They are thus, of great importance to creditors to show them the debtor's ability.
